Media distrust

Deepfakes: The New Frontier in Political Disinformation

Deepfakes: The New Frontier in Political Disinformation

Deepfakes, a sophisticated form of artificial intelligence, are increasingly blurring the line between reality and fiction. This technology has serious implications for political disinformation, as it can be weaponised to manipulate public opinion and erode trust in the media. Deepfakes have already been used to target public figures, create divisive narratives, and compromise national security, raising concerns about their potential to undermine democratic processes and fuel social discord. The challenge of countering deepfakes is compounded by the rise of unfiltered content on social media platforms, where misinformation spreads rapidly. As the sophistication of deepfakes continues to advance, developing regulatory measures and reliable detection tools is essential to preserve the integrity of information in the digital age.