Since the 2010s youth popular culture has become an object of close attention and management on the part of political actors and institutions in Russia, with substantial funds being diverted towards young people via a national project of patriotic education (Kukulin, 2020) (Hemment, 2015, p 7). From school curriculums that discourage critical thinking to the formation of youth groups such as the infamous Nashi (Ours), the Kremlin has sought to imbue the Russian youth with the “correct” moral values. This article explores how youth culture is firstly securitized and then leveraged, to justify the expansion of further security measures into wider parts of society.