The Eurovision Song Contest (ESC) is a cultural phenomenon that, since its creation in 1956, has transcended its original purpose of a European Song Contest, becoming a platform for soft power politics, diplomacy and ideological messages. The increase in complexity in Europe and the Middle East, along with the growing audience of the ESC, has made this century's edition increasingly political. The ban on Belarus in 2021 and Russia in 2022 are two recent examples of the politicisation of the competition, and controversy currently surrounds Israel's participation in this year's edition (2024). Given the ongoing conflicts in Ukraine and Gaza, it is likely that the Swedish edition of the ESC will feature a higher number of political messages on the stage and an increase in strategically using points for diplomatic purposes.