The exploitation of the information space of targeted countries represents an advantageous tactic for the Kremlin that levels the battlefield below the threshold of an open confrontation. The means of Russian information warfare are carefully crafted narratives used as tools to destabilize the information space of targeted countries. The narratives created by Russia are either entirely false or diluted truths void of context. This article will argue that the narratives created and disseminated during Russian disinformation campaigns do not emerge independently of existing meta-narratives. The narratives used in disinformation campaigns will be viewed as tools used on an ad hoc basis connected to one of the Kremlin’s central meta-narratives.
The Russian Disinformation Campaign in the Western Balkans
After the 2014 annexation of Crimea and the EU- and US-imposed sanctions on Russia, the Kremlin employed a counter-strategy: disinformation and propaganda. The Western Balkans, a key strategic partner to the EU and NATO, became a fertile ground for Russian disinformation campaigns. Capitalizing on ethnic divides, weak institutions, and the deteriorating freedom of media, the Kremlin inserted itself into the region. Using Serbia as a launch site for disinformation, Russia established a regional base for the Sputnik news agency in Belgrade.